CHATBOTS
What are chatbots?
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Chatbots are basically a computer programme that simulate human conversations. It allows interaction between human and machine. This generally happens via messages, and, once the chatbots are installed correctly, they are programmed to work independently from a human operator. "ChatterBot" , which later became "chatbots", was originally coined by Michael Mauldin (creator of the first Verbot) in 1994 to describe these conversational programs. https://en.wikipedia.org/wiki/Chatbot 
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At Mike Howell Digital we specialise in chatbots for sole traders running their own business, and small to medium sized business. Whether you have a brick and mortar business, are supplying goods or services, or its e-commerce, we can facilitate the right chatbot for you. The initial consultation will involve deciphering what you want the bot to do, what platform the bot will best serve you on, and how complex you want the bots responses to be. As each bot is individually programmed to your needs, pricing can vary depending on the complexity of the chatbot. We also need to determine how many updates/changes you may want per month. With the option of "no lock in contracts", you can decide this on a month to month basis. Please note all our chatbots have a 1 week, unlimited edit period, should you want to change some text, or function. |
Since we invested a little in our business, there's been a very noticeable increase in interested customers.
We still have to sell them on our product, but Mikes team have most definitely increased our leads.
Ray - www.ellenbrookfloorrepairs.com.au
The addition of a simple Chatbot to my website has helped ingage customers and our contact list has grown substantially.
The bots really do their job well!
Alex.B
We still have to sell them on our product, but Mikes team have most definitely increased our leads.
Ray - www.ellenbrookfloorrepairs.com.au
The addition of a simple Chatbot to my website has helped ingage customers and our contact list has grown substantially.
The bots really do their job well!
Alex.B
In general, bots fall under 2 categories.
Informational bots
Utility bots
Informational bots will provide users/customers with a new format in which to consume content. For instance, you could subscribe to news alerts based on your reading habits.
Utility bots can solve a users problem via a user prompted transaction.
The obvious example being a shopping bot. One which helps you purchase an item or service.
According to a recent Hubspot research study, 47% of shoppers are open to buying items from a chatbot interaction.
https://www.hubspot.com/stories/chatbot-marketing-future
While we always want to design our bots to be human like in responses, we also want the bot to give the customer exactly what they are looking for, no spammy stuff!!!
simple spread sheet.
The great thing with this is we do all the work and you have total control over the advert budget.
But the Chatbot.....you have that forever, and with our extremely competitive pricing, having regular monthly maintenance on your advertising and Chatbot is now not just for big companies with deep pockets!
While we always want to design our bots to be human like in responses, we also want the bot to give the customer exactly what they are looking for, no spammy stuff!!!
- Introduction - get the customer engaged.
- Gather intel - Name, email, phone number, some budget bots can simply do this 24/7, if that's what your business needs?
simple spread sheet.
- Offer coupons/discounts/sales...etc... - works great with Facebook ads.
- Run a simple 10% off voucher on your FB page, and have the chatbot do all the work.
The great thing with this is we do all the work and you have total control over the advert budget.
But the Chatbot.....you have that forever, and with our extremely competitive pricing, having regular monthly maintenance on your advertising and Chatbot is now not just for big companies with deep pockets!
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Facebook Ads and ChatbotsWith so many online platforms out there, its sometimes hard to know where to start when it comes to promoting your business. These days social media sites are becoming the best way to reach very specific audiences. Due to intel gathering of users, (lets not get into that debate! ) sites like Facebook can be utilised to really target audiences that show common interests in your specified target market. In our opinion, this is the best most direct and affordable option. Let's say you have a restaurant, for this example let's say it serves Thai cuisine, and its doing ok, but Monday through Thursday are slow and you would like that to change! Lets target people who show an interest in
Now lets create a simple hook,
Now lets put that all together for you in a Facebook ad, which will be sent to our target market. Remember you control the budget of this advertisement. The final and most important step is attaching a chat bot link to the ad. This will send them to your restaurants Facebook page to claim their voucher/coupon. The chatbot now does all the work issuing the voucher, and can also gather intel, like phone numbers and food preferences. Remember, this chatbot works around the clock, with no breaks! Here's a little chatbot doing its thing on our Facebook page |
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Chatbots on your Website.Whilst Chatbots and conversational marketing are definitely here, and definitely here to stay, they are still in there infancy...
and, there has never been a better time to invest in yourself and your business, than NOW!!! At Mike Howell digital we use one of the most progressive and up to date chatbots on the market. Our Bots are continually being updated with the latest advances, and when you are on a monthly plan with us, you are privy to all these technological advances as they happen. On a monthly plan, the cost of the initial build is greatly reduced. Your Chatbot can be updated almost instantly upon your request. Questions and responses can be changed. Our bots can have multiple flows, depending on the customers answers to specific questions. Names, emails, phone numbers can all be gathered and stored by the Bot, and forwarded to you directly, daily or weekly, that's entirely up to you. It is proven that people will be more likely to engage with a bot than simply fill out a contact form. Links to other pages can be included, Informing customers of sales/specials...can be done. The list goes on and on. And there is lots more to come. Lets get your business through these tough time and to the next level. Mike Howell. |